H&M created new Award to support young talented Designers: H&M Design Award 2012
Moving fashion forward. The H&M Design Award supports young and talented fashion design students, and promotes and encourages them to take their career to the next level after graduation.
The contestants come from fourteen of the most prestigious design schools in Sweden, UK, Germany, Belgium, Holland and Denmark. On February 1st, the winner of the H&M Design Award 2012 is presented on Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection.
You can follow this thrilling contest on www.designaward2012.hm.com where some 30 film clips will be published.